Blogging on a traditional media site

I'm not saying my site's all that great, but given the time and effort, would you want to put your content on the site of, say, a newspaper? The Daily Oklahoman will let you build a blog and add content for them. Check it out. Seems like your work is helping a company make money by driving up their traffic. You are creating content for a content company with no monetary reward. Am I wrong? I like doing things for the sake of doing them, but the electric company won't take that form of payment. I'll be glad when my lotto numbers hit so I can rise above petty concerns like paying the bills and sending my kids to college. Blog for bloggin's sake, I guess, but do it for your own potential benefit and not someone else's.