Botox 'Freedom of expression'

Ironic that Botox is often lampooned as making you unable to express emotion and yet their new tagline is 'Freedom of expression'.

http://www.lipo.com/health-articles/botox,-injectables-and-lip-implants/botox-tries-to-smooth-out-its-image-20070205290/

I mean, I had it and I'm ecstatic.

Can't you tell?